LATAM Jpedia by nestle

Empowering Young Paediatricians Across LATAM

Nestlé launched JPedia as a platform to connect, educate, and empower the next generation of paediatricians in Latin America. The annual Summit became a digital-first event designed to inspire collaboration, showcase scientific research, and strengthen the medical community.

  • Designed a virtual event space with auditoriums, meet & greet, live Q&A, and networking zones.

  • Created a multi-language, multi-country platform accessible across 23 countries.

  • Integrated gamification and contests (Henri Nestlé Awards) to encourage active participation.

  • Delivered both academic value and emotional connection through design, storytelling, and immersive UX.

Results (KPIs):

  • 5,000+ young paediatricians registered (+117% vs. previous year).

  • 4,000+ live stream viewers.

  • Participation from 23 countries.

  • 168 scientific research papers submitted.

  • 14 award winners from 14 countries.

  • Top 10 recognized for engagement.

  • 99% fulfillment of academic/professional objectives.

  • 80% excellent rating on conference quality.

  • 80% would recommend JPedia Summit to colleagues.

More than an event, JPedia became a regional movement for knowledge sharing and medical innovation with INMOV.

JPedia strengthened Nestlé’s role as a trusted partner in healthcare, building long-term relationships with young medical leaders. It showed how a brand can create societal impact through education and immersive digital experiences.