Pernod Ricard Americas

For a house of iconic spirits, internal culture is as important as external campaigns. Pernod Ricard needed to unify and inspire its LATAM and USA teams — the people who manage powerhouse brands like Chivas, Absolut, and Ballantine’s.

We designed a series of immersive digital experiences that blended storytelling, gamification, and brand education (INMOV).

• Created a multi-country endomarketing platform that trained and inspired teams across Latin America. (Earth colours)

• Developed a U.S. internal digital campaign to connect employees with Pernod Ricard’s mission and portfolio. (Blue colours)

• Experiences included interactive workshops, narrative-driven content, and digital activations that reflected each brand’s DNA.

The result was a scalable endomarketing system that didn’t just deliver information — it created belonging. Teams felt more aligned, more motivated, and more connected to the global vision during the pandemics.

Key Outcomes:

• Reached thousands of employees across two continents.

• Elevated internal culture through digital-first engagement.

• Positioned Pernod Ricard as a company that invests in its people as much as in its brands.