Ivan Chavarro Cortés
Creative Director
Nine years, 25 countries, 50+ global brands. I lead integrated campaigns and multidisciplinary teams, and I reach the idea by method rather than instinct. Inside a global network agency I set the creative standard across five of the world's most regulated markets. I also built an in-house creative function from zero in under two months.
- 50+
- Global brands
- 25+
- Multicultural teams
- 25+
- Countries
Selected Work
My Strategy
CS = (B ∩ N)D· (T · M) → O
Creative strategy is the overlap between what people do and what the numbers show, raised to the depth it was questioned, multiplied by the tension it holds and the memorability it leaves, aimed at a single objective.
I am a creative director. I get to the idea the scientific way.
I spent half a degree in engineering before I ever touched advertising. It did not make me an engineer. It made me love numbers, and the quiet satisfaction of a system that holds. Then design taught me the other half: how meaning travels through form and through channel.
Nine years later I work on both sides of that line. Research closer to method than to instinct. Numbers next to behaviour. Storytelling measured by performance. Creative operating models next to campaign craft. AI inside the workflow rather than on top of it.
Read as a list, it is not related. Read as one structure, it is my way of thinking.