Trendy Elders Colombia

Reframing Aging as an Asset

Pandemic and Post-pandemic, Banco Popular wanted to reconnect with senior citizens — not through cold banking halls, or any event, but a digital well being for non digitals, and then creating a park inside a convention center. We broke the standard trade-fair format by transforming concrete space into a living, organic environment for wellness, learning, and celebration.

• Designed a park-inspired stand with trees, juice bars, wellness activities, and open spaces.

• Blended education, intergenerational connection, and digital integration to support seniors during their transition into post-pandemic life.

• Promoted independence, digital adoption, and wellbeing while positioning Banco Popular as a positive lifestyle brand.

• Delivered more than an activation — it became a movement to reframe aging as a strength.

Results (6 months digital Fair):

• 641K+ visits by elders.

• 215K unique users on the platform.

• 70 activities designed for wellbeing, education, and entertainment.

By creating an organic, people-centered space, Banco Popular shifted perceptions of senior citizens from dependents to trendsetters — proving that experiential design can transform both brand and audience identity. (INMOV)