DDB Creative

DDB Colombia — From Copywriter to Creative Director in 6 Months

I was over a year at DDB, a fast-track journey. I participated in global summits, developed award-aimed proposals, and led campaigns designed for Cannes Lions and Effie Awards. Within six months, I was promoted from copywriter to Creative Director.

• Creative Summits: Contributed to regional and global DDB creative meetings, presenting work that aligned with award-level standards.

• Award Campaigns: Co-developed proposals for Cannes Lions and Effie Awards, pushing conceptual quality and cultural insight.

• Brand Campaigns: Worked on multi-industry clients, building strategies and copy for 360° platforms.

• Leadership Growth: Rapidly promoted to Creative Director, leading a team of 7 creatives while collaborating with accounts, planning, data, and production teams.

Results:

• 14 months of integrated experience across LATAM and global DDB network.

• Strengthened leadership in AI-powered workflows and cross-functional collaboration.

This period became a cornerstone of my career: it sharpened my creative leadership, positioned me in the award-level arena, and gave me the tools to lead bigger, more ambitious campaigns across industries.