Syngenta LATAM

Syngenta needed more than an annual corporate meeting — they wanted an experience that inspired alignment, innovation, and pride. The challenge: transform a large-scale agricultural convention into a creative, memorable moment for nearly 900 participants.

• Creative Direction: Designed the full experience, from staging and content flow to thematic storytelling.

• Immersive Branding: Every touchpoint — presentations, scenography, and on-site communications — reinforced Syngenta’s vision of sustainability and growth.

• Audience Engagement: Built sessions that combined strategic insights with moments of human connection, ensuring that 900+ participants felt part of a shared journey.

• Scale & Execution: Delivered a convention that was logistically complex yet emotionally resonant, blending corporate rigor with creative energy.

Results:

• 900 attendees across LATAM.

• Full creative integration: staging, scripts, AV content, and storytelling.

• Positive post-event feedback positioning Syngenta as a thought leader in agriculture innovation.

• Elevated internal culture and external positioning through experience design.