Coca Cola

With Coca-Cola, we didn’t just run campaigns — we built ecosystems. From an annual convention in Cartagena with 800+ leaders, to retail activations, safety campaigns, and cultural alliances, we turned the brand into a living, breathing part of Latin America’s daily life.

• Annual Convention — Cartagena

  Designed the full creative strategy and staging for Coca-Cola’s annual meeting, hosting 800+ participants. Every detail — from content to scenography — reinforced Coca-Cola’s mission of connection and innovation.

• D2C, B2C & Retail Campaigns

  Built campaigns that moved fluidly from direct-to-consumer experiences to retail activations, ensuring the brand stayed relevant from stores to the streets.

• Alliances & Cultural Platforms

  • Pizza al Parque: positioned Coca-Cola at the center of urban culture with Archies, now in its 3rd edition and expanding.

  • Strategic alliances that connected Coca-Cola with music, food, and local cultural experiences.

• Safety & Social Campaigns

  Rolled out a safety campaign for FEMSA teams, scaling from Mexico across all of Latin America — protecting employees, while reinforcing Coca-Cola’s commitment to its people.

• Internal & External Engagement

  Created C-level events, employee activations, and consumer experiences that spoke the same language: connection, joy, and responsibility.

Impact:

By integrating strategy across internal, external, and cultural fronts, Coca-Cola became more than a beverage — it became an experience that unites leaders, consumers, and communities alike.